Faster and less annoying web experience.Safeguarding our privacy from ads that track us across the web.In other words, Brave is promising these kind of protections, for which cautious users have turned to adblockers: Instead, the company makes money through an “acceptable ads” program, by charging big advertisers for “whitelisting” ads that meet a murky set of standards.īrave, on the other hand, was launched with a business model that involves blocking some “bad ads” and replacing them with ads from advertisers that pay to be on Brave’s own advertising network of “clean ads” that meet its standards of not slowing down page load times or tracking users. Like the hugely popular Adblock Plus, Brave is also a for-profit adblocker.Īdblock Plus doesn’t make money from the millions of people who use its desktop and mobile browser extensions (like so much on the web, Adblock Plus is “free”). The browser was launched by former Mozilla CEO Brendan Eich in January. The Brave browser has a new idea: it’s going to line your pocket with Bitcoin in exchange for viewing ads. Online content publishers, for their part, have been trying to squirm out from under adblockers since they hit the scene. Blocking ads and trackers is a straightforward process, thanks to Brave Shields.Adblocking users want anonymity, privacy and security. You can quickly peruse this post to understand Brave Shields. You can manage your preferences for Brave private ads in the Brave Rewards settings. You can modify the settings on a particular website or the Shield settings of the browser.Īs I mentioned, these settings do not apply to the Brave Private ads. You can change the Shield settings on the browser pretty quickly. This feature shields people from annoying ads on the browser. It eliminates the need for third-party ad blockers.
Bottom Lineĭoesn’t Brave Shields sound amazing? The helpful tool blocks elements like ads and trackers and does the job of an ad blocker. The changes will be applied once you close the tab.
Switch to the Shields tab in the left panel from the browser settings page.Click on the More menu and select the Settings sub-menu from the list.
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